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Torula News

1999 Cognac House Visits Guide and Ratings

Torula News editorial team announces latest Cognac House Tour Visit Guide and Rating for 1999.

1. Otard

2. Rémy Martin

3. Martell

Otard

46/60

This is an impressive chateau. The entrance has a fountain and a balustrade terraced overlooking the Charente. They indicate that they have English tours, but in fact they are only available on the weekend. I took a French tour.

The chateau is beautiful – and the guide explains that there is a tasting at the end – the only one to do this, so you know exactly where you are.

The tour revolves around the old house and includes interesting historical notes. All displays have signs in English, so even if you can’t understand the French you get the gist of it. There is an entertaining little film about the family history and the tour moves along quickly to maintain your interest. The guide is both friendly and knowledgeable and offers little amusing anecdotes, which makes the rest of the party laugh except the Englishman who does not get it.

The most interesting is without doubt the chateau and they use the connection well. The most boring is the fact that they do not have English tours through the week.

At the end you are offered a glass of VSOP and the guide tells you how to drink and appreciate it. She then goes on to give a brief description of the range of products.

After she spoke to me in English and answered any questions I had.

 

 Rémy Martin

38/60

As you walk onto the grounds you are greeted by a friendly girl, who shows you the entrance.

I was asked to wait 15 minutes and I then joined two Norwegian’s. The French guide who’s English a little hard to understand at times was very pleasant.

After a brief explanation of how cognac is produced you are taken on a train ride through a barrel making factory, a vineyard and storage warehouses with a combination of pre-recorded and personal commentary. Detailed enough to be informative and pacy enough to be to maintain interest. The guides knowledge was extensive and given freely.

The most interesting part of the visit was to see a barrel being made. As you stand there, the cooper assembles a barrel from a jigsaw of bits of wood before your very eyes.

The most boring, a silly light show over barrels and another film telling how cognac is made, when you have just spent an hour learning this.

However, at the end of the film they do explain (if briefly) what the difference is between the various products and it would have been nice if Rémy had invited me to try this out personally with some professional guidance for help.

In the event I was offered a cognac tonic.

 Undeterred, I enquired about the XO and was then offered to taste it. I wanted to purchase half a bottle, but was told that they do not sell in without a half bottle of an inferior quality. I did not want this, but they insisted that they could not sell them separately. Disappointed, I asked about the ties they were displaying in the showcase. They do not sell these; they are just for show.

After a good tour the product availability is a let down you are not offered any gift or an incentive to return. But they were nice with it.

 

 Martell

36/60

A quick run through all elements of the Cognac production under the slogan of "as simple as that".

Sophie, our tour guide, relied heavily on the videos and gave the visitors a maximum chance to ask questions. A major improvement over the last year's tour.

Martell tour was friendly with plenty of material in French and English. However, you still need to reserve for a specific tour. The cognac history was good if some what shallow. The room with gabare boat continuous to be claustrophobic and depressing and yet is the only item that truly differentiates Martell from other tours. A lost opportunity.

The cognac production explanation is simple and to the point. Premise here is that if you need more details you ask for it.

A tasting choice of VSOP and VS were offered but when asked for Odys we got it as well. A miniature of VSOP and a Martell pen was given as well.
The shop was large, bright with full range of Martell products. Friendly help with printed material describing each product in two languages. We missed a chance to buy a Martell T-shirt as it is not available.

 

 Camus

33/60

Difficult to know if there is a tour. Non, French speaking tourists would be put off by the entrance, which, although there is in fact a small sign on the wall, it looks like you have come to the wrong place. You must enter an office reception and ask about the tour. Even though you arrive at the specified time you are told to sit down and wait, like a sales representative trying to sell them something they don’t want.

After what seams like a long time, but in fact is only 10 minutes or so, out comes a friendly tour guide and her welcoming smile dispels and doubts you may have about being there at all. She is interested and asks where you are from and what you do, in perfect English.

I was shown down stairs to what looks like a meeting room with a bar at one end. This is in fact their shop and the start of the tour. She starts with the background of the family illustrated by small light boxes on the wall. The rest of the tour is a walk around the warehouses and the usual. It is however personal and the guide is probably the most professional, knowledgeable and friendly I have experienced of all the cognac houses.

The tour itself is limited and uneventful. Good or bad, there are no videos, light shows or train rides.

"Why do you have these tours" I ask? Like all the others, they are actually not really sure – some PR and hopefully a few sales of cognac to make it worth their while. There is no shop and although it seams that you may taste – it is not taken for granted. At the bar I discovered small luggage, umbrellas and other gift items lurking at the back, but like the cognac, it is not shown with any conviction or desire to entice you to browse or buy.

In what has become the usual ending, I ask for a half bottle of OX, on the basis that I want to try a quality produce, but I don’t wish to spend 400F or so on something I may get home and not like. They do produce one, but of course, they don’t sell them at the so-called in house shop. I opt for a 100F set of miniatures.

 

Hennessy

29/60

We turned up uninvited, but were asked to return at a specific hour. On our return we were asked to wait and join an English group. They did not turn up, so the guide prepared to take us separately. However, an Israeli group appeared and we were then asked if we would mind joining them.

We left the young friendly English speaking French girl, for a middle aged, slightly supercilious French speaking Englishman (public school type). We took the boat across the Charente to warehouses. We were walked around a tour, which we found a little too detailed at times and it dragged. The guides knowledge was however superficial and you were given the smart brush off, if he was asked anything he did not know.

The most interesting was not on the usual tour-because as we later understood, the Israeli’s were in the trade and we were offered a series of tasteing’s from the barrel. This gave us a greater insight – and was a real treat, getting to taste how the cognac matures from eau de vie through to 100 year old cognac is certainly worth introducing in the normal tour.

The most boring part was a new purpose built building, which resembled a badly designed airport lounge. We were shown large light boxes with pictures of classic foods from around the world and Hennessy have tried to link them with cognac. Why on earth you would want to link an American Cheese burger with cognac I will never know. The rest were equally stupid and irrelevant.

After this we were invited to see a small film with a talking tree, who told us of his life and how he grew up and was then made into a barrel, by this time we were actively being turned off the brand all together.

The shop is a good size if a little sterile (see separate notes on the cognac shops) Hennessy’s marketing department needs to look at a real retail shop. What is the difference between the produces you are being offered? What is the relevance of "Les Quais" products? And what is the connection with Davidoff and why can’t I but a cigar? All if these questions are I’m sure easily answered, but it’s not clear for the customer, who really should not have to find someone to ask.

You are invited to taste a cognac tonic and are given a little bag with a miniature and a cheap gold pin, which I for one would not wear or give to a friend.

 

Courvoisier

25/60

A personal tour by a friendly German girl – no groups necessary, but you have to be there at a certain time.

Small but nice museum of old bottles-classic merchandise from the 30’s and unique Napoleon memorabilia.

Similar routine to the others except it all takes place in the one room. You are walked round the back of the chateau to see a film. Although our guide’s knowledge was limited she was willing to ask a colleague.

The most interesting – the Napoleon connection, but we wanted more.

The most boring – Year 2000 product in a silly ill-conceived bottle with cheap gifts which totally undermines the brand.

Can we buy replicas of the 30s merchandising – NO! What about the Napoleon stuff – NO! All decisions dictated by some one in Bristol.

There was not a shop as such; the product displayed in cases, without any information and no invitation to taste. How can you make a decision? But you are given a miniature to take away and they are nice and friendly with it.

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